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출판사 리뷰

저자 소개

  • 저자 : 이정은 외공저
저자 : 이정은
ㆍ경주대학교 관광개발학과(경영학 학사)
ㆍ동아대학교대학원 관광경영학과(경영학 석사)
ㆍ동의대학교대학원 호텔관광외식경영학과(경영학 박사)
ㆍ전) 경주대학교·동명대학교·광주대학교 외래교수
ㆍ전) 농촌진흥청 국립농업과학원 연구원
ㆍ현) 이코노앤리서치컨설팅 대표
ㆍ현) (주)해맑은네트윅스 여행사업부 이사
ㆍ현) 예원예술대학교 문화예술관광콘텐츠학과 객원교수
ㆍ(사)한국관광학회 평생회원
ㆍ(사)대한관광경영학회 평생회원
ㆍ(사)한국관광산업학회
ㆍ관광종사원 자격증(국내여행안내사·호텔서비스사)
ㆍ 커피조리사자격·커피조리사 심사위원자격
ㆍ중소기업기술개발 지원사업 평가위원
ㆍ커피조리사 교육자자격(한국평생능력개발원)
〈저서〉
ㆍ『농촌마을축제운영』 (공저)
ㆍ『환대산업인적자원관리』 (대표저자)
ㆍ『관광자원론』 (대표저자)
ㆍNCS 적용한 4차산업을 위한 여행경영실무 (공저)
ㆍ『문화관광의 이해』 (대표저자)
〈연구논문〉
ㆍ해양레저관광에서 재미의 감정적 반응과 행동의도간의 관계
ㆍ관광목적지의 마케팅커뮤니케이션이 자아일치성과 팬쉽,
그리고 행동지속성과의 영향관계 등 다수의 연구논문이 있음

저자 : 김효경
Charles Sturt University, Sydney Australia. Business
Management(경영학 학사)
경희대학교 관광대학원 호텔경영학 전공 (호텔경영학 석사)
경희대학교 일반대학원 호텔관광학 전공 (호텔관광학 박사)
현) 한국관광대학교 관광경영과 교수
TESOL 자격증(한국외국어대학교 교육대학원)
SCAE Coffee Diploma : The Speciality Coffee Association
of Europe (I.A.COFFEE International Academy of Coffee)
국가공인 S.MAT기반 특성화 과정 서비스 경영자격증(한국생산성본부)
커피바리스타 2급 심사위원, 와인소믈리에 2급 심사위원 (한국외식음료협회)
<저서>
『관광자원론』
『호텔경영론』
『 하스피탈리티 매니저를 위한 와인·맥주·스피릿 가이드』
『사례로 배우는 Restaurant English』 외 다수

저자 : 김규영
부산대학교 문리과대학 (문학사)
호주국립대학교대학원 영어교육학과 (교육학 석사)
동아대학교대학원 관광경영학과 (관광경영학 박사)
전) 경주대학교 관광경영학과 교수
현) 부산파이낸스뉴스 국제교육위원
현) 부산광역시의회의정자문위원
현) GMT Global Eduex 대표
현) (사)한국관광학회 평생회원 및 부회장
현) 경남정보대학교 호텔관광계열 겸임교수
<저서>
『NCS 적용한 4차산업을 위한 여행경영실무』 (대표저자)
<연구논문>
“관광목적지의 물리적 환경이 감정적 반응과 행동의도에 미치는 영향 ” 다수의 연구논문이 있음

저자 : 천덕희
？경기대학교 관광전문대학원 여행·항공·크루즈경영전공(관광학 석사)
？경기대학교 관광전문대학원 여행·항공·크루즈경영전공(관광학 박사)
？전) 배재대학교, 장안대학교 겸임교수
？현) 순천향대학교 겸임교수
？현) UTC Tour 대표
？현) (사)한국크루즈연구원 이사
？현) (사)한국여행서비스교육협회 사무국장
？현) 직업능력심사평가원 여행분야 심사평가위원
<저서 및 논문>
？『여행사 경영과 실무』
？『항공예약실무』
？『항공발권실무』
？『세계관광과 문화』
？『여행상품 상담실무』
？『국외여행인솔자 공통실무』
？『NCS기반 여행상품 상담사 자격인증 문제집』

<연구논문>
？Advertising strategy for outbound travel services.
？A study on the leadership style and the organizational performance in Korea and USA. 등 다수의 연구논문이 있음

목차

CHAPTER 01 관광 개념과 특성 _ 2

① 관광의 개념과 의의………………………… ４
1. 관광의 개념 ········································································· ４
2. 관광의 의의 ······································································· 10
3. 관광의 역할 ······································································· 13
4. 관광의 구조 ······································································· 34
5. 새로운 산업인 관광산업 ·············································· 38

② 관광대상과 자원… ………………………… 47
1. 관광대상 ·············································································· 47
2. 관광대상의 현대적 특성 ··············································· 52

③ 관광자원의 개념과 분류… ………………… 57
1. 관광자원의 개념 ······························································· 57
2. 관광자원의 분류 ······························································ 59

④ 관광시설의 개념과 종류… ………………… 69
1. 관광시설의 개념 ······························································· 69
2. 관광시설의 종류 ······························································ 70

CHAPTER 02 관광 콘텐츠와 스토리텔링 _ 86

① 관광자원 콘텐츠의 개념과 의의…………… 88
1. 관광 콘텐츠(Tourism contents) ······························ 88
2. 관광 콘텐츠산업의 특성 ·············································· 90

② 스토리란 무엇인가?………………………… 95
1. 스토리의 개념 ···································································· 95
2. 스토리의 형태 ·································································· 96
3. 스토리텔링의 세 요소 ················································· 102
4. 스토리텔링의 효과 ······················································· 106
5. 스토리의 부문별 연구 ·················································· 107

③ 관광스토리의 이론과 실제… …………… 114
1. 관광 스토리텔링 개념 ··················································· 114
2. 관광 스토리텔링의 추진 과정 ··································· 116

④ 스토리텔링과 관광개발… ……………… 121
1. 관광산업의 융복합화 ···················································· 121
2. 문화콘텐츠 정책 방향과 적용 ··································· 127
3. 관광스토리텔링 사례 ·················································· 136

CHAPTER 03 관광개발 _ 142

① 관광개발의 유형과 영향… ……………… 144
1. 관광개발의 개념과 유형 ············································· 144
2. 관광개발의 영향 ··························································· 146
3. 관광개발 영향 요인 ····················································· 150
4. 관광개발의 주체 ···························································· 155
5. 관광개발의 유형 ··························································· 160
6. 관광개발계획의 구성 및 전개 ·································· 164
7. 관광개발계획시스템 ···················································· 166
8. 관광자원개발사업유형 ················································ 174

CHAPTER 04 자연 관광자원 _ 182

① 자연 관광자원… ………………………… 184
1. 자연 관광자원의 개념··················································· 184
2. 자연공원의 이용····························································· 188
3. 자연공원의 종류······························································ 193
4. 자연 관광자원 보호와 자원········································ 198

② 산악과 동굴자원… ……………………… 209
1. 산악 관광자원의 의의와 가치··································· 209
2. 산악 관광자원의 특색··················································· 215
3. 동굴 관광자원의 특색·················································· 222

③ 수변관광자원……………………………… 234
1. 하천 관광자원·································································· 234
2. 호수관광자원··································································· 238
3. 해안관광자원··································································· 246

④ 온천관광자원……………………………… 255
1. 온천의 형성원인 및 분류············································· 255
2. 온천의 분포와 의의······················································· 259
3. 한국의 온천······································································ 263

CHAPTER 05 문화 관광자원 _ 268

① 문화와 문화재… ………………………… 270
1. 문화의 개념과 본질························································ 270
2. 문화관광자원··································································· 273
3. 문화재의 현황과 분포·················································· 274
4. 국가지정문화재의 종류·············································· 280

② 사찰 및 민속자료… ……………………… 287
1. 가람의 종류······································································· 287
2. 사찰의 경관······································································ 289
3. 장승······················································································ 292
4. 당(當) ··················································································· 299

③ 성곽………………………………………… 307
1. 성곽의 발달······································································· 307
2. 성곽의 종류······································································· 313
3. 도성계획과 관광····························································· 319

CHAPTER 06 복합 관광자원 _ 338

① 농촌관광자원……………………………… 340
1. 농촌관광··········································································· 340
2. 외국의 농촌관광····························································· 346
3. 농촌경관자원·································································· 360
4. 향토음식자원·································································· 366

② 도시 관광자원… ………………………… 370
1. 도시 관광자원의 의의와 요소···································· 370
2. 여가·레크리에이션 이용·············································· 378
3. 도시공원자원··································································· 381

CHAPTER 07 위락 관광자원 _ 394

① 위락 리조트… …………………………… 396
1. 위락의 개념······································································· 396
2. 리조트의 개념과 개발·················································· 397
3. 복합 리조트의 개념 및 개발사례···························· 403

② 골프………………………………………… 409
1. 골프의 발달과 입지조건···············································409
2. 골프장의 현황과 시설····················································412
3. 골프의 대중화···································································414
4. 골프산업의 제약요인·····················································414

③ 스키………………………………………… 420
1. 스키의 발달과 입지······················································· 420
2. 스키의 특성 및 의의····················································· 423
3. 스키장의 시설 및 현황················································· 424
4. 외국의 스키장································································ 430

④ 크루즈·마리나…………………………… 433
1. 크루즈(Cruise)······································································ 433
2. 마리나 시설과 분류······················································· 438
3. 마리나의 입지조건 및 도입활동······························ 440
4. 마리나 현황과 사례························································ 441

⑤ 축제………………………………………… 450
1. 축제의 개념 및 기능·······················································450
2. 축제의 분류········································································457
3. 축제의 효과········································································461

참고문헌……………………………………………… 466

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