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출판사 리뷰

출판사 서평 ‘KOSOMAR 저술상’의 첫 수상자, 채서일 교수가 외국인을 위해 쓴 한국 비즈니스 안내서 출간! 미국 포브스지가 지난 4월 선정한 세계 2,000대 기업에 68개 기업이 포함되면서 한국은 다섯 번째로 많은 기업이 선정된 나라가 되었다. 이러한 경제 성장에 걸맞게 국제사회의 한국에 대한 관심도 나날이 커지고 있다. 한국 경영학회와 마케팅학회의 회장을 역임하고 'KOSOMAR 저술상' 을 처음 받은 고려대 채서일 교수가 풍부한 컨설팅 경험을 바탕으로 《Doing Business with Koreans》를 썼다. 영어로 ... ‘KOSOMAR 저술상’의 첫 수상자, 채서일 교수가 외국인을 위해 쓴 한국 비즈니스 안내서 출간! 미국 포브스지가 지난 4월 선정한 세계 2,000대 기업에 68개 기업이 포함되면서 한국은 다섯 번째로 많은 기업이 선정된 나라가 되었다. 이러한 경제 성장에 걸맞게 국제사회의 한국에 대한 관심도 나날이 커지고 있다. 한국 경영학회와 마케팅학회의 회장을 역임하고 'KOSOMAR 저술상' 을 처음 받은 고려대 채서일 교수가 풍부한 컨설팅 경험을 바탕으로 《Doing Business with Koreans》를 썼다. 영어로 쓰인 이 책은 한국의 독특한 사회 문화를 설명해서 이해를 돕고 실제로 한국인과의 비즈니스 관계에 적용할 수 있는 탁월한 해결책을 제시하는 ‘한국 비즈니스 안내서’이다. A Practical Guide to Winning in Business with Koreans Failing to understand other cultures will invariably lead to misunderstanding and conflict. It is important to recognize dissimilarities between Koreans and foreigners as cultural “differences” and not as something that should be judged right or wrong. Doing Business with Koreans will be the first step in helping to resolve problems that may arise from lack of understanding of Koreans’ way of thinking and culture. With this book, ● You will be able to understand the cultural differences between you and Korea, Koreans and Korean organizations. ● You will be able to communicate more efficiently Koreans and Korean organizations and in turn, improve business efficiency in a multinational business environment. ● You will have gained basic concepts of management and the importance of corporate communication in global business environment. ●Case Study 1. Refusing a Mealtime Meeting After smoothly closing a contract, Mark receives an invitation for dinner at the home of his Korean counterpart, Jinsoo Kim. But he has a previous engagement and says that he will not be able to make it to the dinner. In fact, Mark cannot make it to Mr. Kim’s invitation because the dinner is on his wedding anniversary. One week later, when Mark calls Mr. Kim to follow-up on the details of the contract, Mark feels that the conversation is not as friendly as before. Why did this happen? If you were Mark, what would you have done? Expert Opinion: Receiving an invitation to a meal is significant because for Koreans, doing business together means forming a relationship. Sharing a meal is an important aspect of this process and Koreans believe that it is a key to successful business. Mark should have at least explained his situation and asked if he could accept an invitation from Mr. Kim at another date. Had he done this, Mr. Kim would have understood that Mark was not refusing the invitation, but rather was unable to attend the event for good reason ●Case Study 2. A Way to Give Feedback You are the leader of the global team at the British office. You noticed that one employee does not participate much in meetings. She is a Korean employee named Joohee, and although she seems to know a lot and answers all of questions correctly, she never asks questions or provides ideas. Her performance and the way she talks show that she is very professional and is very capable. How would you resolve this situation as a team leader? Expert Opinion: As we learned in Chapters 1 and 3, discussion can be animated amongst people of the same hierarchy in Korean culture, but discussion with a supervisor is difficult because of the hierarchical culture. In fact, Koreans prefer to listen to what the supervisor has to say. If I were the leader of this team, I would first have a private, informal meeting with Joohee. I would start by complimenting her on her ability and carefully ask why she does not participate more in team meetings. As a team leader, you have a responsibility to maximize your team’s performance, so when you find that Joohee is not actively participating in team meetings, you need to find out why she isn’t doing so and give her appropriate feedback to encourage contribution. However, considering Korean

Cultural differences results dissimilarity in behavior that we cannot easily judge which is right or wrong as such dissimilarity originates from historical and cultural backgrounds. It is important for us to see that these dissimilarities are “different” because we are from different cultures, not “wrong.” We need to put efforts in together to truly understand each other’s differences and respect them because it is a two-way street, not one. Remember, it takes two to tango.

This book discusses the cultural characteristics of Korea and Koreans, and business environment within Korean organizations. I believe through this book you can understand the cultural differences between you and Korea, Koreans and Korean organizations to improve communications and productivity in a multinational business environment. I hope all the efforts you put in will lay a solid foundation to lead you to be ahead in global competition.
─Introduction

목차
Introduction

● Chapter 1 _ Knowing Korea
1. Globalizing and Globalization
2. Management and Communication
3. First Meeting with Koreans
4. General Information about Korea
5. History of Korea
6. Korea’s Economy
7. Characteristics of Koreans

● Chapter 2 _ Asia and the West
1. Differences between Asian and Western Ways of Thinking
2. Comparing South Korea, China, and Japan

● Chapter 3 _ The Social System of Korea
1. Age
2. Family
3. Friends
4. Education
5. Language
6. Clothing, Food, and Housing

● Chapter 4 _ Business in Korea
1. Making an Appointment
2. Meetings
3. Dress Code
4. Korean Dining Etiquette
5. Business Entertainment
6. Gift Giving
7. Cultural Differences and Misunderstandings

● Chapter 5 _ Communication and Negotiation
1. Communication
2. Characteristics of Koreans and Korean Groups Concerning Communication
3. Features of Korean Communication
4. Negotiation

● Chapter 6 _ Working Relationships with Koreans I
1. A Successful Manager’s Characteristics
2. Loyalty
3. Motivation
4. Compensation
5. Sources of Authority
6. Feedback & Follow-up
7. Performance Appraisals
8. Job Mobility

● Chapter 7 _ Working Relationships with Koreans II
1. Employment
2. Decision-Making
3. Delegation
4. Information Sharing
5. Task Structure
6. Teamwork
7. Timelines
8. Planning
9. Conflict Management
10. Organizational Structure

Notes