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출판사 리뷰

목차
Part I. THEORETICAL FOUNDATION OF WELL BEING MARKETING
Chapter 1: Theoretical Frameworks for Guiding Quality of Life Research
Part II. WELL BEING MARKETING
Chapter 2: Quality of Life Marketing: Proposed Antecedents and Consequences
Chapter 3: Quality of Life Marketing: An Ethical Business Philosophy for Consumer Goods Firms
Chapter 4: The Effects of Moral Philosophy and Ethnocentrism on Quality of Life Orientation in International Marketing: A Cross-Cultural Comparison
Part III. CONSUMER WELL BEING
Chapter 5: Subjective Consumer Well Being
Chapter 6: Consumer Well Being in Relation to Personal Transportation
Chapter 7: Classifying Consumer Well Being (CWB) Measures
Chapter 8: Television Viewership and Perception of Quality of Life
Chapter 9: Satisfaction with Material Possessions and General Well Being: The Role of Materialism
Part IV. APPLICATIONS
Chapter 10: Marketing Health Care Within A Community: A Quality-of-Life/Need Assessment Model and Method
Chapter 11: Further Validation and Extension of the QOL/Community Healthcare Model
Chapter 12: Measuring the Effect of Tourism Services on Travellers’ Quality of Life: Further Validation
Chapter 13: Resident’s Satisfaction with Community Services: Predictors and Outcomes
Chapter 14: Neighborhood Features and Quality of Life
Chapter 15: A Method for Assessing Residents’ Satisfaction with Community-Based Services: A Quality of Life Perspective